Mind the Gap: Comparing UK and US Broadband Incentives As seen in the August 2019 ISE Magazine digital edition. By Stewart Linsmith, Director of Sales
Fiber NetworkSales and Marketing
Sell Smarter withZ-Manager
Z-Manager is an add-on to the core VETRO FiberMap platform that allows broadband providers to collect, manage, aggregate, and visualize customer data. Now marketing and engineering design teams can work collaboratively to maximize take rates, prioritize capital expenditures, and minimize logistical challenges.
With Z- Manager, VETRO clients can publish a public facing website and invite potential customers to self-qualify their addresses for internet, phone, and video services. Using a single map, Z-Manager Web correlates customer addresses with existing network assets and proposed “Zones,” indicating when customers can expect service at their location. With Z-Manager VETRO users can promote their network projects, gather customer lead information, and even collect payments.
Essential Features ofZ-Manager
Maintain customer data and leverage VETRO FiberMap’s built-in reporting and querying capabilities to investigate potential leads or “Z-Locations.”
Z-Manager Integration Agent
Seamlessly integrate customer data with existing systems such as CRM, BSS/OSS, billing applications or public facing websites. VETRO users now have a complete sales and marketing customer data flow, informed by the network map, and synchronized with your company CRM and sales tools.
VETRO FiberMap Viewer and APIs
Using VETRO FiberMap APIs, it’s easy to expose network data to Z-Manager and customer data to the VETRO FiberMap viewer. This allows users to view network and customer information in a “single pane of glass” making collaboration and decision making easier.
Engineering and SalesWorking Together
In addition to Z-Manager, the core VETRO FiberMap platform provides sales and marketing teams with costing information and in-depth market analysis essential to demand generation and new customer acquisition.
The VETRO platform leverages customer, business and location data, along with potential, active, and inactive engineering zones, to keep the entire project team on the same page. This helps network sales professionals qualify individual opportunities faster and bring in revenue sooner, while providing address-level market intelligence.
Leveraging theNetwork Map
Target Potential Service Locations
See actual homes and businesses on our maps by individual route and full market areas, and extract property information for targeted outreach.
Publish Network Build Maps
Using permissions, controls, and built in map services, network owners can publicize fiber construction progress on interactive public maps showing both specific routes and neighborhood progress.
One Click Route-to-Network
Qualify individual locations with a single map click. VETRO FiberMap provides route options along with distance and high level cost to build a connection.
If you are a WISP looking for a network design, mapping, and inventory solution—look no further. VETRO FiberMap is a game changer.
How we interact with our customers has changed dramatically. We’ve broken lead records month over month ever since we implemented VETRO.
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