Blog
Mapping as a Strategic Tool
February 8, 2019
Kit Carson Electric Cooperative uses VETRO FiberMap to reduce troubleshooting time and meet demand for new fiber broadband service. Kit Carson Electric Cooperative (KCEC) is
Broadband Mapping Solutions forSales & Marketing
Can a Network MapChange the Way You Sell?
How do you currently cost, qualify, and acquire new customers? Too often sales and marketing teams are either not experienced with mapping tools or do not have access to the organization’s network maps. Sales and marketing departments may also struggle to determine if a lead is within reach of their network without an engineer’s guidance, which adds significant time to the quoting process. Somewhat powerless at times, sales and marketing teams have not had the tools they need to specifically visualize where a lead—or even a customer—is located due to disparate systems.
A Mapping Platformfor All Departments
VETRO FiberMap is a powerful network mapping tool that provides sales and marketing with costing information and in-depth market analysis for demand generation and new customer acquisition. With access to VETRO FiberMap, sales and marketing teams will finally have full visibility into the organization’s network maps, planning and strategizing tools. With viewer access, they can see the network as it unfolds by the engineering team, allowing these departments to influence and provide intelligence on future builds.
Using the Macro Costing tool within the VETRO FiberMap platform, marketing departments can get rough costs associated with expanding into a potential neighborhood. Marketing can also leverage Demand Generation features, allowing them to view a visual representation of leads on the network map. Additionally, the Quick Plan tool allows sales teams to cost potential anchor or enterprise customers without the need for engineering’s involvement, saving precious time and resources. VETRO FiberMap provides sales and marketing teams with all of the network information they need to work more efficiently, collaborate with colleagues, qualify leads faster, and bring in revenue sooner.
Critical Featuresfor Sales and Marketing
VETRO FiberMap is a comprehensive mapping and management tool that enables sales and marketing teams to:
- Cost and determine ROI for new builds using real-time information from engineering
- Access accurate customer, business, and location data
- Export address data for demand generation campaigns
- View potential, active, and inactive zones on a network map
- View partner networks to determine leasing opportunities
- Quickly quote potential enterprise and anchor customers without engineering support
- Promote projects and collect customer data with public-facing applications
- Integrate CRM data or use Z-Manager to monitor progression of customers from leads to active subscribers
- Use a centralized “Single Source Of Truth” to create new opportunities for cross-departmental collaboration
How we interact with our customers has changed dramatically. We’ve broken lead records month over month ever since we implemented VETRO.
VETRO FiberMap delivers the SaaS platform solution we have been searching for to support our growing network infrastructure. It gives us the tools we need to focus on ROI and efficiency and maintain full awareness of our network assets at all times with accurate and easily accessible data.
We chose VETRO FiberMap because the platform was made for a fiber optic network. Their team’s attitude, knowledge, approach, and expertise of mapping and other systems really stood out to me. VETRO FiberMap has created a great product that’s really easy to use.
One of the biggest wins from VETRO FiberMap is the ability to see our Wireless Network infrastructure in a customized view that helps us see our current coverage area and make good business decisions to grow our business.
I’ve been looking for a solution like this for years!
The VETRO mapping system has made getting quotes to our customers and potential customers much easier. By entering their address, I know exactly what we have at the location in question. Many times I can give the prospective customer a quote right over the phone while still talking to them.
Customer Testimonials
Latest News &Upcoming Events
Event
2019 FISPALIVE
February 20 @ 8:00 am - February 22 @ 5:00 pm
Meet leading telecommunications equipment manufacturers, software providers and telecom industry professionals. Discover new products, monetization models and capitalization trends. Join us at the leading broadband
Event
Full Product Demonstration
February 21 @ 3:00 pm - 4:00 pm
Join us for an insider’s view of the VETRO FiberMap platform. This webinar will cover a full tour of our network design, reporting and planning features.
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Connect with our team to see how the cloud-based VETRO FiberMap platform can help you design, build, and deploy your FTTH network.